Online Directory Search

Online local search is one of the key growth areas for both revenue generation and traffic growth. The Iliffe group makes good use of the Portal Constructor online directory module, to drill down in a number of key local search markets.

The data that sits behind the directory can be easily managed and manipulated through the site back office to enable the administrator to organise categorisation and data records. Iliffe has chosen to deploy the directory engine within niche lifestyle areas backed by searchable listings of businesses relevant to that sector. These include niche areas such as Homes and Gardens, Education and Training, Health and Beauty and Local Services.

The system enables sales staff to create enhanced listings and company profile pages as key revenue tools. Businesses also have the ability to add or amend listings directly to the site. Sales staff are alerted to any request of this sort, offering up an immediate warm sales lead. An example of directory engine on one such key sector area can be seen here.